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Direct mail is a common way of direct marketing. The outstanding advantage of this marketing is that ads are sent to the most likely customers. For example, if you sell limos, your ads are only sent to the rich people who can afford them, not every one in the street. Or if you deal with the golf related products, your ads come to golfers who need such products. Compared with the TV, radio, press and other media, mail works better. The effect of direct mail marketing is only second to the research marketing. According to the data, advertising mails take up 43% of all mails in 2003. It means plenty of people deliver ads through the postal system.
Even though direct mail marketing is widely recognized, it has some disadvantages. A small example can demonstrate it. Supposed that a man deals with limos and wants to expand his business, direct mail marketing is a good way for him to advertise his products. First of all, he needs to find a group of people which are more likely to purchase his products. This means he must have the lists of the receivers. Database marketing is also involved in the direct mail marketing. Former transactions are also useful information. It is not easy to ensure the potential customers. After all, the addresses of the rich are not known to all people. After making sure of the receivers, he should have the ads printed and send them away. Then comes another question that he must spend a large sum of money to do this. Printing is not cheap at all. He also needs to spend much for the posting. In this case, companies often turn to a specialized company which provides the necessary information and helps to reduce the cost in printing and posting.
PostcardMania is recommended to those companies or individuals who need mail marketing service. It was founded by Joy Gendusa in 1998. At that time, companies which wanted mail marketing often turned to ad agencies to get basic information. Then, they went to commercial printers for the purpose of printing ads. This is not only troublesome, but also quite expensive. According to her, it took about $1400 to send 5000 postcards at that time. For the starters in the business and small companies, this is unaffordable. To help those people and create her own business, Joy came up with a creative idea. She planed to open a company which offered mail marketing service. By collecting useful knowledge for diverse companies and printing postcards in large quantities, she could offer advertising advices in various fields and cut back on costs for single company. Her idea is proved to be workable. Well, in the beginning, she didn’t have money to start the business. PostcardMania was established as a pilot project. Useful and important advertising advice was offered to her clients at no cost. Printing was also priced low. In this way, she has aided a lot of enterprises and businesses to succeed. Naturally, PostcardMania is successful. It was recognized as one of the fastest expanded privately owned companies. It raised magnificently $19 million in 2010.
As the first mail marketing company, PostcardMania has taken the lead in the industry for all those years. To future the success, it keeps updating. New services and products are added continuously. It offers clients with various personalized products and services, including graphic design, marketing advice, mailing list acquisition, printing and so on. What’s more, it strives to provide the most valuable services and products at the best prices to enhance customers’ return. In return, it earns lots of awards and widely recognized by people all over the country.
If you want to start your own business, direct mail marketing is just a good way for you to advocate your products to potential customers. Efficient and effect services and products offered by PostcardMania can simplify your direct mail process and reduce your cost on the advertising. This full-service company entitles you to acquire mail list, have them printed and give you a cheap ride to the success. To make the most of your expense at PostcardMania, you can take good advantage of PostcardMania coupon. Don’t be hesitant to seize the chance.